Management Information Systems Essay Example | Topics and Well Written Essays - 1750 words - 2

Management Information Systems - Essay Example otably, Samsung is one of the main title sponsors of the NBA where it is the official handset, tablet, and TV provider for the NBA, WNBA, and NBA D-League (Lefton, 2013). The sponsorship covers the United States, Canada, and Mexico where the company is a major commitment for advertising with the NBA’s TV rights holders (Lefton, 2013). Most assuredly, Samsung is a publicly held corporation that depends on management information systems in the competitive mobile phone and electronics industry. People, information, and information technology help Samsung Incorporated to remain competitive in industry. Based in South Korea, Samsung Electronics Company is an electronics giant electronics company with branches across the globe. People have helped the company to remain competitive in the industry. Indeed, the company uses international celebrities like Didier Drogba to market its products. This helps the football fraternity to associate with the company’s products. Moreover, individual executive members foster the competitive advantage of the company by making timely and effective decisions like the decision to detach Liquid Crystal Display (LCD) operations from Samsung Incorporated for purposes of separating successful business chains in the market with the company’s main operations. The company also hires top class engineers to design its products. The individual efforts led to an increase of 5.1% in market shares (Sang-Hun, 2012). On the other hand, the company uses advanced technologies in its operations to enhance its competitive advantage. Indeed, the consistent use of modern technology in the company fostered the development and design of high quality and appealing products like smartphones. Moreover, the new technology enabled the management of the capacity of resources required in the production process. With these technological aspects, Samsung recorded in its share price (Sang-Hun, 2012). The company has been using technologies that enhance clarity,